Advanced Diploma of Marketing and Communication

BSB60520

This page is updated when information changes, but it's always best to talk to your training provider to confirm course details before you enrol.

Overview

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

  • Financial help

  • Cost

    Course costs can vary by provider and location. Ask your training provider for a cost estimate.

  • On-the-job training

    • Apprenticeships and traineeships are not available for this course.

  • Entry requirements

    This course has entry requirements. See more information at the National Training Register

  • Duration

    You complete this course when you’ve learned the skills, not after a set amount of time. The times shown are estimates.

    • Qualification only:
      18 months – 2 years

  • Delivery options

    You may be able to access this training in these ways:

    • Part-time available
    • Partially online
    • Classroom-based

Course content

This course is made up of units.

All courses have core units—these are mandatory for completing the course. Most courses also have elective units, which you can choose from to suit your needs and interests. Not all training providers offer every elective, so check with your provider to find out which electives they can offer you.

For more information about course content, talk to your training provider or visit the National Training Register.

Unit Unit type
Develop and maintain strategic business networks Core
Develop marketing plans Core
Develop organisational marketing strategy Core
Manage organisational marketing processes Core
Apply critical thinking for complex problem solving Elective
Develop advertising campaigns Elective
Develop and implement business plans Elective
Execute advertising campaigns Elective
Implement and manage international marketing programs Elective
Lead and manage organisational change Elective
Lead organisational public relations Elective
Manage budgets and financial plans Elective
Manage innovation and continuous improvement Elective
Manage market research Elective
Originate and develop concepts Elective
Review organisational digital strategy Elective

Job prospects

The Advanced Diploma of Marketing and Communication sets you up for roles like these, but the skills you learn could take you even further.

  • Advertising Specialist

    ANZSCO 225111

    Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

    Recommended education level:
    Bachelor degree or higher

  • Marketing Specialist

    ANZSCO 225113

    Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

    Recommended education level:
    Bachelor degree or higher

Training providers delivering Advanced Diploma of Marketing and Communication

It's a good idea to research multiple training providers to make sure you're getting the right training for you.

Showing: 63 providers

How to enrol in this course

To enrol, choose a training provider that offers this course. You can see provider details on this page.

When you find one that you think suits you, visit their website or contact them directly to confirm details like start dates, fees, funding, delivery locations and delivery options.

The provider will guide you through the enrolment process.

Delivery locations can change as students enrol. If you're doing any workplace-based training, like an apprenticeship, this will take place in a different location from your classroom training. Contact your training provider to confirm delivery locations.
Government funding may be available. Contact your training provider to confirm.
Back to top