Certificate IV in Marketing and Communication

BSB40820

This page is updated when information changes, but it's always best to talk to your training provider to confirm course details before you enrol.

Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

  • Financial help

  • Cost

    Course costs can vary by provider and location. Ask your training provider for a cost estimate.

    • VET Student Loans are not available
    • You may need to pay for equipment or materials.

  • On-the-job training

    • Completing this course through a traineeship can help you to learn the skills you need.

    This traineeship is available:

    • Marketing Coordinator

  • Entry requirements

    This course doesn't have any entry requirements. It could be a good starting point for your career.

  • Duration

    You complete this course when you’ve learned the skills, not after a set amount of time. The times shown are estimates.

    • Through traineeship:
      2 years
    • Qualification only:
      6 months – 2 years

  • Delivery options

    You may be able to access this training in these ways:

    • Workplace-based
    • Some classroom learning
    • Part-time available
    • Partially online
    • Practical learning

Course content

This course is made up of units.

All courses have core units—these are mandatory for completing the course. Most courses also have elective units, which you can choose from to suit your needs and interests. Not all training providers offer every elective, so check with your provider to find out which electives they can offer you.

For more information about course content, talk to your training provider or visit the National Training Register.

Unit Unit type
Analyse consumer behaviour Core
Articulate, present and debate ideas Core
Develop and apply knowledge of communications industry Core
Make presentations Core
Undertake marketing activities Core
Write complex documents Core
Analyse big data Elective
Apply business risk management processes Elective
Apply communication strategies in the workplace Elective
Apply critical thinking to work practices Elective
Apply marketing communication across a convergent industry Elective
Assess marketing opportunities Elective
Build and maintain business relationships Elective
Collaborate in creative processes Elective
Conduct e-marketing communications Elective
Create and optimise digital media Elective
Create electronic presentations Elective
Design and test direct marketing activities Elective
Develop a basic website for customer engagement Elective
Develop a social media strategy Elective
Develop personal work priorities Elective
Develop public relations documents Elective
Implement and monitor advertising production Elective
Implement customer service strategies Elective
Manage meetings Elective
Market new business ventures Elective
Prepare digital content Elective
Promote products and services Elective
Record stakeholder interactions Elective
Report on financial activity Elective
Research international markets Elective

Job prospects

The Certificate IV in Marketing and Communication sets you up for roles like these, but the skills you learn could take you even further.

  • Sales and Marketing Manager

    ANZSCO 131112

    Promote an organisation's goods and services to improve sales and influence the goodwill of the public.

    Recommended education level:
    Bachelor degree or higher

  • Public Relations Manager

    ANZSCO 131114

    Public Relations Managers manage the public relations activities within organisations.

    Recommended education level:
    Bachelor degree or higher

  • Copywriter

    ANZSCO 212411

    Copywriters design and compose written material to advertise products and services.

    Recommended education level:
    Bachelor degree or higher

  • Advertising Specialist

    ANZSCO 225111

    Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

    Recommended education level:
    Bachelor degree or higher

  • Market Research Analyst

    ANZSCO 225112

    Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

    Recommended education level:
    Bachelor degree or higher

  • Marketing Specialist

    ANZSCO 225113

    Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

    Recommended education level:
    Bachelor degree or higher

  • Public Relations Professional

    ANZSCO 225311

    Develop communication strategies that promote a favourable view of organisations and their goods and services to the public.

    Recommended education level:
    Bachelor degree or higher

  • Contract Administrator

    ANZSCO 511111

    Contract Administrators prepare, interpret, maintain, review and negotiate variations to contracts on behalf of organisations.

    Recommended education level:
    Diploma, Advanced Diploma or Associate Degree

  • Program and Project Administrator

    ANZSCO 511112

    Program or Project Administrators plan and undertake administration of organisational programs, special projects and support services.

    Recommended education level:
    Diploma, Advanced Diploma or Associate Degree

Training providers delivering Certificate IV in Marketing and Communication

It's a good idea to research multiple training providers to make sure you're getting the right training for you.

Showing: 105 providers

How to enrol in this course

To enrol, choose a training provider that offers this course. You can see provider details on this page.

When you find one that you think suits you, visit their website or contact them directly to confirm details like start dates, fees, funding, delivery locations and delivery options.

The provider will guide you through the enrolment process.

Delivery locations can change as students enrol. If you're doing any workplace-based training, like an apprenticeship, this will take place in a different location from your classroom training. Contact your training provider to confirm delivery locations.
Government funding may be available. Contact your training provider to confirm.
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