Becoming a Public Relations Professional in Queensland

About this role

Develop communication strategies that promote a favourable view of organisations and their goods and services to the public.

What you might do day-to-day in this job

Typical tasks for a Public Relations Professional include:

• plan and organise publicity campaigns and public communication strategies
• advise clients on the public relations implications of their policies, programs and practices
• prepare press releases and manage the release of news and information
• analyse public opinion research and apply findings to public relations and promotional campaigns
• organise publicity events, entertainment, competitions and social functions to promote goodwill
• arrange and participate in media interviews
• attend business, social and other functions to promote the organisation
• influence marketing activities, advertising copy and design of branded material.