Diploma of Marketing and Communication

BSB50620

This page is updated when information changes, but it's always best to talk to your training provider to confirm course details before you enrol.

Overview

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

  • Financial help

  • Cost

    Course costs can vary by provider and location. Ask your training provider for a cost estimate.

  • On-the-job training

    • Apprenticeships and traineeships are not available for this course.

  • Entry requirements

    This course has entry requirements. See more information at the National Training Register

  • Duration

    You complete this course when you’ve learned the skills, not after a set amount of time. The times shown are estimates.

    • Qualification only:
      1–2 years

  • Delivery options

    You may be able to access this training in these ways:

    • Part-time available
    • Partially online
    • Classroom-based

Course content

This course is made up of units.

All courses have core units—these are mandatory for completing the course. Most courses also have elective units, which you can choose from to suit your needs and interests. Not all training providers offer every elective, so check with your provider to find out which electives they can offer you.

For more information about course content, talk to your training provider or visit the National Training Register.

Unit Unit type
Design and develop marketing communication plans Core
Establish and monitor the marketing mix Core
Identify and evaluate marketing opportunities Core
Undertake project work Core
Write persuasive copy Core
Analyse data Elective
Communicate with influence Elective
Conduct marketing audits Elective
Create multiplatform advertisements for mass media Elective
Develop a digital marketing plan Elective
Develop a social media strategy Elective
Develop public relations campaigns Elective
Develop social media engagement plans Elective
Develop strategies to monetise digital engagement Elective
Establish innovative work environments Elective
Forecast international market and business needs Elective
Manage budgets and financial plans Elective
Manage business risk Elective
Manage organisational customer service Elective
Manage personal and professional development Elective
Manage risk to organisational reputation in an online setting Elective
Originate and develop concepts Elective
Plan and develop public relations publications Elective
Plan and interpret market research Elective
Plan and monitor direct marketing activities Elective
Profile and analyse consumer behaviour for international markets Elective
Promote products and services to international markets Elective
Use digital technologies to collaborate in a work environment Elective

Job prospects

The Diploma of Marketing and Communication sets you up for roles like these, but the skills you learn could take you even further.

  • Sales and Marketing Manager

    ANZSCO 131112

    Promote an organisation's goods and services to improve sales and influence the goodwill of the public.

    Recommended education level:
    Bachelor degree or higher

  • Advertising Manager

    ANZSCO 131113

    Advertising Managers manage the advertising activities within organisations.

    Recommended education level:
    Bachelor degree or higher

  • Public Relations Manager

    ANZSCO 131114

    Public Relations Managers manage the public relations activities within organisations.

    Recommended education level:
    Bachelor degree or higher

  • Advertising Specialist

    ANZSCO 225111

    Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

    Recommended education level:
    Bachelor degree or higher

  • Marketing Specialist

    ANZSCO 225113

    Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

    Recommended education level:
    Bachelor degree or higher

  • Public Relations Professional

    ANZSCO 225311

    Develop communication strategies that promote a favourable view of organisations and their goods and services to the public.

    Recommended education level:
    Bachelor degree or higher

  • Telemarketer

    ANZSCO 639311

    Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

    Recommended education level:
    Certificate I or secondary education

Training providers delivering Diploma of Marketing and Communication

It's a good idea to research multiple training providers to make sure you're getting the right training for you.

Showing: 86 providers

How to enrol in this course

To enrol, choose a training provider that offers this course. You can see provider details on this page.

When you find one that you think suits you, visit their website or contact them directly to confirm details like start dates, fees, funding, delivery locations and delivery options.

The provider will guide you through the enrolment process.

Delivery locations can change as students enrol. If you're doing any workplace-based training, like an apprenticeship, this will take place in a different location from your classroom training. Contact your training provider to confirm delivery locations.
Government funding may be available. Contact your training provider to confirm.
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