This page is updated when information changes, but it's always best to talk to your training provider to confirm course details before you enrol.
Overview
This qualification reflects the role of individuals who lead a frontline team and manage day-to-day operations of a retail store or department to implement and deliver on organisational objectives and standards. These individuals possess a range of highly developed selling and customer engagement skills with sound knowledge of product and service offerings. They work with independence, taking responsibility for their own functions and outputs.
This qualification provides a pathway to work in a diverse range of retail settings including speciality retailers, supermarkets, department stores, and quick service restaurants.
Individuals with this qualification are able to perform roles such as store manager, department manager and assistant store manager.
No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.
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Financial help
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Cost
Course costs can vary by provider and location. Ask your training provider for a cost estimate.
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VET Student Loans are not available
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You may need to pay for equipment or materials.
To see how government funding could help to reduce the cost of your course, check your eligibility for funding.
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On-the-job training
- Completing this course through a traineeship can help you to learn the skills you need.
This traineeship is available:
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Entry requirements
This course has entry requirements. See more information at the National Training Register
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Duration
You complete this course when you’ve learned the skills, not after a set amount of time. The times shown are estimates.
- Through traineeship:
2 years - Qualification only:
6 months – 2 years
- Through traineeship:
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Delivery options
You may be able to access this training in these ways:
Course content
This course is made up of units.
All courses have core units—these are mandatory for completing the course. Most courses also have elective units, which you can choose from to suit your needs and interests. Not all training providers offer every elective, so check with your provider to find out which electives they can offer you.
For more information about course content, talk to your training provider or visit the National Training Register.
| Unit | Unit type |
|---|---|
| Achieve sales results | Core |
| Create a customer-centric culture | Core |
| Lead a frontline team | Core |
| Maintain employee relations | Core |
| Maintain store security | Core |
| Maintain workplace safety | Core |
| Monitor retail store financials | Core |
| Analyse performance of social media and online business tools | Elective |
| Control stock | Elective |
| Coordinate implementation of customer service strategies | Elective |
| Coordinate visual merchandising activities | Elective |
| Develop a basic website for customer engagement | Elective |
| Develop personal productivity | Elective |
| Develop the retail frontline | Elective |
| Facilitate the change process | Elective |
| Handle food safely in a retail environment | Elective |
| Implement operational plan | Elective |
| Manage disrespectful, aggressive or abusive customers | Elective |
| Manage promotional activities | Elective |
| Manage small business finances | Elective |
| Manage workplace responses to disrespectful aggressive or abusive customer behaviour. | Elective |
| Monitor and interpret online data analytics | Elective |
| Prepare digital content | Elective |
| Process payroll | Elective |
| Profile the market | Elective |
| Promote innovation in a team environment | Elective |
| Promote workplace health and wellbeing | Elective |
| Recruit, select and induct team members | Elective |
| Review retail business fundamentals | Elective |
| Roster staff | Elective |
| Supervise a food safety program | Elective |
| Use social media to engage customers | Elective |
| Work with diverse people | Elective |
Job prospects
The Certificate IV in Retail Management sets you up for roles like these, but the skills you learn could take you even further.
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Caravan Park and Camping Ground Manager
ANZSCO 141211
Caravan Park and Camping Ground Managers organise and control the operations of caravan parks and camping grounds to provide accommodation and leisure services.
Recommended education level:
Diploma, Advanced Diploma or Associate Degree -
Bed and Breakfast Operator
ANZSCO 141911
Bed and Breakfast Operators organise and control the operations of bed and breakfasts to provide a short term, highly personalised accommodation and leisure services for guests including breakfast. They ensure that guests' needs, wants and comfort are satisfied during their stay.
Recommended education level:
Diploma, Advanced Diploma or Associate Degree -
Retail Manager (General)
ANZSCO 142111
Retail Managers (General) manage retail trading establishments.
Recommended education level:
Diploma, Advanced Diploma or Associate Degree -
Retail Supervisor
ANZSCO 621511
Retail Supervisors supervise and coordinate the activities of retail sales workers.
Recommended education level:
Certificate II or III -
Cashier
ANZSCO 631112
Office Cashiers receive payments from customers, issue receipts, return change due, and meet the public and explain charging and billing policies.
Recommended education level:
Certificate I or secondary education -
Other Sales Support Worker
ANZSCO 639911
This group includes Sales Support Workers not covered elsewhere.
Recommended education level:
Certificate II or III -
Vending Machine Attendant
ANZSCO 899711
Vending Machine Attendants stock and maintain vending and amusement machines and collect money from coin boxes.
Recommended education level:
Certificate I or secondary education
Training providers delivering Certificate IV in Retail Management
It's a good idea to research multiple training providers to make sure you're getting the right training for you.
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ALPA (RTO code 1085)
Government funding
- Skills Assure Supplier
Contact this provider
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ARC Retail Institute (RTO code 4049)
Government funding
- Skills Assure Supplier
Contact this provider
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AUSTRALIAN VOCATIONAL ACADEMY (RTO code 0826)
Government funding
- Skills Assure Supplier
Contact this provider
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CLB TRAINING & DEVELOPMENT PTY LTD (RTO code 21356)
Government funding
- Skills Assure Supplier
Contact this provider
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Drakes Enterprise Training (RTO code 40119)
Government funding
- Skills Assure Supplier
Contact this provider
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WORKPLACE TRAINING STRATEGIES BUSINESS TRUST (RTO code 21859)
Government funding
- Skills Assure Supplier
Contact this provider
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ALPINE EDUCATION (RTO code 41511)
Contact this provider
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Australian Business & Hospitality Training (RTO code 31983)
Contact this provider
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AUSTRALIAN COLLEGE OF HIGHER STUDIES (RTO code 90924)
Contact this provider
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Australian College of Training (RTO code 51269)
Contact this provider
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Australian Salesmasters Training Co (RTO code 6854)
Contact this provider
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Benchmark College (RTO code 90274)
Contact this provider
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Collaboration Learning Pty Ltd (RTO code 52247)
Contact this provider
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DYNAMIC LEARNING SERVICES (RTO code 40467)
Contact this provider
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Essential Business Training (RTO code 91492)
Contact this provider
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Flexible Training Solutions Pty Ltd (RTO code 6333)
Contact this provider
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Gateway Training Academy Pty Ltd (RTO code 32305)
Contact this provider
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Halo Nation Training Pty Ltd (RTO code 32485)
Contact this provider
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Insight Training Group Australia Pty Ltd (RTO code 32142)
Contact this provider
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KFC (RTO code 91014)
Contact this provider
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Milestone Workplace Training (RTO code 51679)
Contact this provider
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NOVUS HEALTH INSTITUTE (RTO code 45104)
Contact this provider
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Outback Stores (RTO code 70040)
Contact this provider
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PRECISE TRAINING PTY LTD (RTO code 21090)
Contact this provider
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Precision Training Australia Pty Ltd (RTO code 91808)
Contact this provider
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Reach For Training Pty Ltd (RTO code 91280)
Contact this provider
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Salford College (RTO code 40298)
Contact this provider
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Skills Strategies International (RTO code 2401)
Contact this provider
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Specter Training (RTO code 45116)
Contact this provider
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Targett Retail Training Pty Ltd (RTO code 90731)
Contact this provider
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TIME Education and Training Pty Ltd (RTO code 40058)
Contact this provider
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Training Education And Management Services pty ltd (RTO code 91852)
Contact this provider
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TRAINING INSTITUTE AUSTRALASIA (RTO code 52612)
Contact this provider
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TU NSW (RTO code 91178)
Contact this provider
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WEA Hunter (RTO code 90020)
Contact this provider
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Workright Australia (RTO code 0366)
Contact this provider
How to enrol in this course
To enrol, choose a training provider that offers this course. You can see provider details on this page.
When you find one that you think suits you, visit their website or contact them directly to confirm details like start dates, fees, funding, delivery locations and delivery options.
The provider will guide you through the enrolment process.
How do apprenticeships and traineeships work?
Apprenticeships and traineeships let you combine hands-on work experience with training. You’ll gain job-ready skills and earn an income while you complete a qualification.
As an apprentice or a trainee, you work with an employer while completing your training. Most of your time is spent learning on the job, with some classroom or online training to support the skills you're developing in the workplace.
For some jobs, you may need to do an apprenticeship or traineeship before you are allowed to work as a qualified tradesperson. For example, you need to do an apprenticeship if you want to work as a licensed electrician.
Find out more about apprenticeships and traineeships.
See more information about the apprenticeship or traineeship you’re interested in pursuing on the Queensland Training Information Service.
How long will this course take?
This course is competency-based training, which means you progress as you demonstrate your skills and knowledge, rather than in a set amount of time.
The duration shown here is an estimate for full-time study based on how long most people take to complete the course. You may finish earlier than other people, or it may take you a bit longer.
If you’ve already completed training or have worked in a relevant area, you could get credits or recognition of prior learning. This can reduce the training you need to complete a qualification, which could reduce the time needed for training.
Duration for apprenticeships and traineeships
Apprenticeships and traineeships take longer than doing the qualification on its own, but you learn valuable hands-on skills.
For some jobs, you may need to do an apprenticeship or traineeship before you are allowed to work as a qualified tradesperson. For example, you need to do an apprenticeship if you want to work as a licensed electrician.
Learn about how courses are delivered
Different courses have different delivery options. Consider your needs when you’re researching courses. Some courses may be delivered entirely online or partially online. Others may be delivered in a classroom.
Some courses, like those delivered through apprenticeships and traineeships, are mostly based in the workplace but with some classroom or online study.
If a certain type of delivery is important to you, talk to your provider before you enrol to make sure they offer that delivery option.
How to reduce the cost of your course
There are lots of ways you can reduce the cost of your course.
- The government could partly or fully cover the cost of your course. See information about financial help and government funding on this page.
- The government also offers funding for some costs related to your course.
- If you’ve already completed training or have worked in a relevant area, you could get a cost credit or recognition of prior learning. This can reduce the training you need to complete a qualification, which could reduce the cost.
Learn about financial help and government funding
The main cost of training is usually the course fees, which vary depending on things like which course and training provider you choose.
You may be able to get your training for free or at a reduced cost, or you could get help with paying for training-related costs. You can also pay for some courses with a VET Student Loan.
Find out more about getting help paying for your training or check if you're eligible.
What are entry requirements?
Some courses have conditions you need to meet before you can enrol in the course. They help make sure you have the right background or skills for the training.
Entry requirements might include a certain education level, skills or knowledge, work status, or experience.